Our Sales Representative shall be responsible for promoting and maintaining awareness in our brands, as well as the promotion and sales of our beer in on- and off-premise accounts within an assigned territory. This person will work closely with our distributor in central Virginia, as well as the rest of the Hardywood team, to grow sales volume, manage existing accounts, open new accounts, set up and execute events and promotions. The person in this position will report directly to Hardywood’s Regional Sales Manager.
The ideal candidate for this position is someone with a genuine passion for craft beer and excellent customer service skills, while being independently driven, outgoing, competitive, organized, hardworking, goals oriented and persistent. We are seeking applicants with experience in sales, account management, a strong working knowledge of the brewing process and a sound understanding of craft beer culture.
Job Responsibilities include but are not limited to:
- Visit all assigned accounts and meet all scheduled appointments
- Maintain a regular schedule of appointments with accounts in assigned area
- Proactively pursue new accounts
- Develop and maintain effective customer relationships
- Become thoroughly acquainted with every key decision maker
- Maintain expert knowledge of beer, the brewing process, beer history and current industry trends
- Maintain familiarity with ABC laws and practices for assigned territory
- Execute monthly goals as related to business activities
- Increase market share and same store sales of our beers
- Conduct beer tasting and account staff education with key accounts
- Coordinate ride-withs and team sells
- Organize, plan and staff promotions and events in accounts on a regular basis
- Oversee special events in assigned territory. This includes seeking participation in appropriate special events, registration, logistical coordination between the distributor and the event staff and attendance and representation on behalf of the brewery.
- Merchandise and execute effective floor displays in order to increase sales volume
- Other duties as assigned